Wednesday, 6 February 2013
Tuesday, 5 February 2013
Friday, 1 February 2013
Black Photography
All photography was originally monochrome, or black-and-white. Even after color film was readily available, black-and-white photography continued to dominate for decades, due to its lower cost and its "classic" photographic look. It is important to note that some monochromatic pictures are not always pure blacks and whites, but also contain other hues depending on the process. The cyanotype process produces an image composed of blue tones. The albumen process, first used more than 150 years ago, produces brown tones.
Many photographers continue to produce some monochrome images, often because of the established archival permanence of well processed silver halide based materials. Some full color digital images are processed using a variety of techniques to create black and whites, and some manufacturers produce digital cameras that exclusively shoot monochrome.
Monday, 28 January 2013
Creative Advertising
It’s quite true about the saying – There’s no second chance at making a good first impression. Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed. Agencies and big corporations do not believe in ‘cool factors’ in advertisement anymore. Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice.
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